MA Marketing Management

Course Overview

The MA in Marketing Management focuses on understanding markets, consumers, and brand-building strategies.

Students learn marketing fundamentals, campaign planning, and communication strategies suited for business environments. This program is ideal for BA graduates who want to move into marketing, branding, and business communication roles.

Key Program Highlights

• Marketing fundamentals for non-commerce backgrounds
• Consumer behaviour and branding focus
• Strong relevance in corporate and agency roles

Requirements